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Web Survey Bibliography

Title Watch out for dropouts
Year 2003
Access date 26.07.2005
Abstract

It is common knowledge in the research industry that the percentage of respondents dropping out of Web surveys will rise as questionnaires lengthen. It is less known how such mid-survey terminations affect study findings. This article discusses recent experiments conducted by Burke, Inc. and SPSS MR showing that questionnaire dropouts can indeed impact results - particularly on concept tests, the most common use of Web surveys.

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Year of publication2003
Bibliographic typeJournal article
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Web survey bibliography - 2003 (90)

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